How To Create Content that Shapes Culture, Part 2 By: Ashlyn Rochester, ACN Communications Specialist Continuing last week’s conversation, we are moving on with the next 3 pieces of advice Ross Simmonds shared on the Marketing Millennials podcast. 1. Is your content actually worth sharing? Something to keep in mind while creating content is asking … Read More
Design
How To Create Content that Shapes Culture, Part 1
How To Create Content that Shapes Culture, Part 1 By: Ashlyn Rochester, ACN Communications Specialist The Marketing Millennials Podcast shares the knowledge of marketing’s top voices. Recently, they featured special guest Ross Simmonds. He’s the CEO of Foundation Inc Co. and Hustle & Grind Co. Foundation Inc Co. is a content marketing firm that specializes … Read More
Unveiling the Theme and Logo for Ag Media Summit 2022
By Kenna Rathai, 2022 AMS Steering Committee Chair Do you have it in your calendar yet? The 2022 Ag Media Summit will be July 16-20, in Raleigh, North Carolina. Thanks to broadhead for designing the logo based on input from the AMS Steering Committee. And — thank you to our steering committee members who help … Read More
Rob Mattson: The Stories Behind Two AAEA Award Winning Photos
By Rob Mattson, AAEA Member Trying to find a quote that adequately describes the unseen wind in the portrait “Russ Jackson,” I settled on one from author Tracy Rees: “The wind whispered secrets in its own incomprehensible language.” Now imagine being at a death metal concert, complete with mosh pits, unintelligible words and standing right … Read More
The Hard Work and High Reward of Brand Reputation Management
By Rachel Peabody, AAEA Association Comms SIG Co-Chair As a communicator who has recently navigated the exciting, but sometimes choppy, waters of an association rebrand, I can tell you that the whole exercise was a much-needed exercise in reputation management. We talk a lot about membership at associations and how to best resonate with our … Read More
Jamie Cole: Inaugural AAEA Communicator of the Year Award Winner
By Jamie Cole, AAEA 2021-22 Board of Directors Member I remember a couple of years ago having a discussion with a fellow member about my slow, inevitable slide to the “dark side.” I think I was a little bummed—just being honest here—about my “member status” changing within the organization after 20-plus years of membership. I … Read More