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March Podcast: Will We See Each Other This Year?

by mruberti | Mar 19, 2021 | Member Resources, News, Podcast, PR/Marketing, Professional Development, The ByLine, Travel

March 19, 2021 By Katie Navarra, AAEA Podcast Host It’s been a year since most of us have had a chance to gather for a group event. Uncertainty still remains if, and how, in-person meetings will take place. In this episode of the Ag Communicators Network Podcast,...

Listen and Learn

by mruberti | Mar 11, 2021 | News, PR/Marketing, Professional Development, The ByLine, What I Learned

Seven networking tips you’ll want to know about working in the ag communications industry By Ann Hess, AAEA Member, SDSU Extension Office When I graduated from South Dakota State University 17 years ago, I don’t think I ever imagined I would find myself employed...

Meet Jessie Bland!

by mruberti | Mar 10, 2021 | Member Resources, News, PR/Marketing, The ByLine

Jessie recently became the new co-chairperson of AAEA’s Membership Committee What is your name, where are you employed, how long have you worked there and what it your title? What type of projects do you handle? My name is Jessie Bland. I have been with the...

Influencer Partnerships, Doing it the Ag Way

by Mary Kendall Dixon | Feb 3, 2021 | PR/Marketing, The ByLine

By Kenna Rathai, VP Public Relations, broadhead Some of my teammates work with consumer-targeted social media influencers. They have national databases. They have software-supported identification search tools. They have influencer opt-in platforms. While the...

September Podcast: The Ethics of Branded Content

by Mary Kendall Dixon | Sep 16, 2020 | Podcast, PR/Marketing, Professional Development, The ByLine

By Katie Navarra, AAEA Podcast Host Sponsored or custom content offers exciting opportunities to get creative through video, audio and web projects. As with print advertorials there has to be a clear line between editorial and sponsored content. In this episode,...

What Every Website Needs (And Usually Overlooks)

by Mary Kendall Dixon | Aug 19, 2020 | PR/Marketing, Professional Development, The ByLine

By Brittany Unterweger, Charleston | Orwig The hope of every website: “If you build it, they will come.” The painful reality for all too many: “If you don’t build it with search engine optimization (SEO) and usability in mind, they may not come—or stay very long if...
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