Editing for Impact: What to Cut, Keep, and Clarify 

Presenter: Mike Wilson, Senior Executive Editor — Farm Progress

Great farm content starts with great editing. In this interactive, one-hour workshop, you’ll learn practical techniques to transform good articles into must-read content that resonates with busy farmers. We’ll dissect real lead paragraphs — analyzing what works, what doesn’t, and how small changes create big impact. You’ll discover why the first 50 words determine whether readers stay or click away, and how to apply timeless principles from Strunk and White’s The Elements of Style to agricultural writing. Through live editing exercises, group discussion, and Q&A, you’ll walk away with actionable strategies to strengthen every article you touch. Whether you’re editing your own work or someone else’s, this session will sharpen your editorial eye and help you create content farmers actually want to read. Thank you to Syngenta for sponsoring the webinar.

Learn more about being a sponsor for ACN here.