by mruberti | Nov 4, 2021 | Awards, Design, Photography, Professional Development, The ByLine, Uncategorized, What I Learned
By Rob Mattson, AAEA Member Trying to find a quote that adequately describes the unseen wind in the portrait “Russ Jackson,” I settled on one from author Tracy Rees: “The wind whispered secrets in its own incomprehensible language.” Now imagine being at a death metal...
by mruberti | Nov 4, 2021 | Design, PR/Marketing, Professional Development, The ByLine, What I Learned
By Rachel Peabody, AAEA Association Comms SIG Co-Chair As a communicator who has recently navigated the exciting, but sometimes choppy, waters of an association rebrand, I can tell you that the whole exercise was a much-needed exercise in reputation management. We...
by mruberti | Oct 14, 2021 | AAEA News, Freelance, Professional Development, The ByLine, Uncategorized, What I Learned
By Dee Weeda, AAEA Member Reflecting on my career, every cliché in the book comes to mind, and ironically each one is true. If I could talk to my younger self, I’d start by saying, “Experience is the best teacher, if you pay attention!” Here are the lessons I’ve...
by mruberti | Sep 30, 2021 | Member Resources, Professional Development, Student News, The ByLine, What I Learned
By Pam Caraway, 2021 AAEA Board Member The old county commissioner adjusted his steel gray tweed cap, took a long pull on a filter-less cigarette, then turned his perceptive gaze toward the reporter from the local daily. “What makes you different?” Before answering,...
by mruberti | Sep 8, 2021 | Past President's Thoughts, Professional Development, The ByLine, What I Learned
By Gil Gullickson, AAEA 2020-21 Past President Dwight Eisenhower is best known for helping to win World War II as Supreme Allied Commander. Still, the 34th U.S. President also had a lighter side. Several months after leaving office, he was in a major league baseball...
by mruberti | Sep 8, 2021 | Member Resources, PR/Marketing, Professional Development, Student News, The ByLine, What I Learned, Writing
By Baylee Hogan, AAEA 2021 Summer Intern at broadhead Marketing Agency During my time at broadhead, I worked on projects for their clients which allowed me to learn more than I would in a classroom. I learned how to properly write articles, deliver pitches to...
