by Mary Kendall Dixon | Jul 23, 2020 | PR/Marketing, The ByLine
By Marlee Moore, Multimedia Content Director, Alabama Farmers Federation Art + captions + sincerity = effective social media interactions I’m not a math person. But digging into social media graphics, memes and photography that successfully engage Alabama Farmers...
by Mary Kendall Dixon | Jan 18, 2019 | Podcast, PR/Marketing, The ByLine
By Kelsey Litchfield CLICK HERE TO LISTEN ON ITUNES CLICK HERE TO LISTEN ON PODCASTS.COM AND NOW ALSO ON GOOGLE PLAY! Happy 2019 ag communicator friends! We are kicking off the podcast year sharing some great content. In this episode, we get to listen in to a...
by Mary Kendall Dixon | Feb 8, 2018 | PR/Marketing, The ByLine
By Jessie Bland, Georgia Peanut Commission & Southeastern Peanut Farmer Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” It’s safe to say, many organizations hope they are not hit with a crisis that can damage...
by Mary Kendall Dixon | Dec 1, 2017 | Events, PR/Marketing, Professional Development, The ByLine, Webinar
Take an inside look at handling a high-risk media inquiry from the Chicago Tribune. Last summer, the Chicago Tribune published a series of negative articles that focused on the Illinois hog production industry. The Maschhoffs was one of several companies approached to...
by Mary Kendall Dixon | Jun 16, 2017 | Ag Media Summit, PR/Marketing, The ByLine
By Barb Baylor Anderson, Anderson & Associates Are you looking for fresh ways to help your agriculture and food company clients set themselves apart? Corporate Social Responsibility (CSR) is a company’s ability to impact its triple bottom line (people, planet and...
by Mary Kendall Dixon | Jun 9, 2017 | PR/Marketing, The ByLine
By Karen Bernick, AAEA Freelancer Are media events and tours a fantastic tool for agricultural companies and organizations, or a waste of time and resources? What are some of the most effective strategies for using events? Listen to what three highly experienced...
