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March Podcast: Will We See Each Other This Year?

by mruberti | Mar 19, 2021 | Member Resources, News, Podcast, PR/Marketing, Professional Development, The ByLine, Travel

March 19, 2021 By Katie Navarra, AAEA Podcast Host It’s been a year since most of us have had a chance to gather for a group event. Uncertainty still remains if, and how, in-person meetings will take place. In this episode of the Ag Communicators Network Podcast,...

January Podcast: What’s in a Name

by Mary Kendall Dixon | Jan 20, 2021 | Freelance, News, Photography, Podcast, Professional Development, The ByLine

By Katie Navarra, AAEA Podcast Host What’s in a name? Everything. Award-winning photographer Katie Knapp talks about how she chose her business name – The Ag Photographer—and used a branding consultant to refine her business. In this episode of the Ag Communicators...

December Podcast: Branding Your Freelance Business

by Mary Kendall Dixon | Dec 16, 2020 | Freelance, News, Podcast, The ByLine

By Katie Navarra, AAEA Podcast Host A brand is more than a logo, website and customer service. It’s an experience based on intangible factors like emotion, authenticity and human connection that differentiates one business from another. In this episode of the Ag...

October Podcast: Celebrating 100 Years

by Mary Kendall Dixon | Oct 21, 2020 | News, Podcast, The ByLine

By Katie Navarra, AAEA Podcast Host The Ag Communicators Network is celebrating 100 years of serving the ag media industry. In this episode, AAEA President Gil Gullickson, and past presidents JoAnn Alumbaugh and Gregg Hillyer reminisced about their early days with the...

September Podcast: The Ethics of Branded Content

by Mary Kendall Dixon | Sep 16, 2020 | Podcast, PR/Marketing, Professional Development, The ByLine

By Katie Navarra, AAEA Podcast Host Sponsored or custom content offers exciting opportunities to get creative through video, audio and web projects. As with print advertorials there has to be a clear line between editorial and sponsored content. In this episode,...

August Podcast: Writing Technique with Gil Gullickson

by Mary Kendall Dixon | Aug 4, 2020 | Podcast, Professional Development, The ByLine, Writing

By Katie Navarra, AAEA Podcast Host Today we sat down with Gil Gullickson, AAEA President, and talked about the writing technique he used in his award-winning article, Yours, Mind and Ours, the 2020 International Federation of Ag Journalists AgTech Reporting Award....
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