By Katie Navarra, AAEA Podcast Host

What’s in a name? Everything. Award-winning photographer Katie Knapp talks about how she chose her business name – The Ag Photographer—and used a branding consultant to refine her business. In this episode of the Ag Communicators Network Podcast, Katie shares her insights on why freelancers need to establish a brand—a message that is deeper than a logo and a website.

Additional Links:

Katie Knapp’s COVID Photography Project