The September 2021 Issue
Courtesy: broadhead Marketing Agency
Several social media giants are on the move again! Plus, look through our “Did you know” section. The info may help you up your game in the office.
So, sit back, relax, and drink up every piece of information we’re about to drop in this month’s issue of the Social “Tea” ….
TikTok Gets Nostalgic; Tests Story Feature
According to HubSpot, nostalgic content is on the rise – and TikTok is taking advantage of it.
The social media platform recently unveiled its “Re:Make” campaign. The new feature provides classic TV ads that users can reimagine on their platform.
(Photo Courtesy: TikTok)
The first brands to join TikTok’s Re:Make campaign are Skittles®, Snickers® and Old Spice®. Keep an eye on the #TikTokReMake hashtag to see how users interpret these nostalgic commercials….
Not wanting to be left behind in the dust, the social media giant is also currently testing a new feature called “TikTok Stories.”
(Photo Courtesy: The Verge)
True to TikTok form, users must post videos, not images, to their page. People can view other users’ stories, react, and comment on them. However, like Snapchat and Instagram, the TikTok Stories will disappear after 24 hours.
Meme Culture Brings Brand Loyalty
Who knew there was a connection between memes and shopping?
It seems our digital behaviors are making memes an avenue for brand loyalty, according to Forbes magazine.
(Photo Courtesy: broadhead)
One company adopted a “meme-baiting” strategy into their products by embedding jokes, parodies, and satire to make their products relevant and infinitely “meme-able” and memorable.
Spotify & GIPHY Seal the Deal
Send a GIF and some new tunes all at the same time.
Now you can, thanks to an interesting partnership between Spotify and GIPHY.
A new set of Spotify-linked GIF’s are popping up on social media platforms that include buttons users can click that will link them directly to the artists’ music.
(Photo Courtesy: Spotify & GIPHY Partnership)
The idea behind the partnership is to connect users with Spotify music in their everyday communications and hear new music from their favorite artists.
Participating artists include: Doja Cat, The Weeknd, Post Malone, Nicki Minaj and many more….
Did You Know?:
While the most popular platform among marketers in 2021 is Instagram, teams are seeing the most ROI from Facebook? (Courtesy: Hubspot)
Three in 10 Millennials use social media to find or research products to buy? (Courtesy: GWI)
One of the most popular reasons consumers follow brands on social media is to learn about new products and services (57%), while other people use it to stay up to date on company news (47%). (Courtesy: Sprout Social, 2020)
Click here to read about more trends.