by mruberti | Nov 4, 2021 | Design, PR/Marketing, Professional Development, The ByLine, What I Learned
By Rachel Peabody, AAEA Association Comms SIG Co-Chair As a communicator who has recently navigated the exciting, but sometimes choppy, waters of an association rebrand, I can tell you that the whole exercise was a much-needed exercise in reputation management. We...
by mruberti | Nov 4, 2021 | Awards, Freelance, Photography, The ByLine, Uncategorized
This close up shot of two handfuls of hemp was one in a series of photos taken by AAEA Member and Freelancer Martha Mintz. The image accompanied a story in John Deere’s The Furrow magazine. “Hemp Collection” received an Honorable Mention in the...
by mruberti | Oct 20, 2021 | Awards, News, Podcast, Professional Development, The ByLine, Uncategorized
By AAEA Podcast Host Katie Navarra Dr. Kevin Folta was one of two recipients to receive the 2021 AAEA Distinguished Service Award. Folta is a professor and chairman of the Horticultural Department at the University of Florida. Dr. Kevin Folta (middle) smiles alongside...
by mruberti | Oct 14, 2021 | AAEA News, Freelance, Professional Development, The ByLine, Uncategorized, What I Learned
By Dee Weeda, AAEA Member Reflecting on my career, every cliché in the book comes to mind, and ironically each one is true. If I could talk to my younger self, I’d start by saying, “Experience is the best teacher, if you pay attention!” Here are the lessons I’ve...
by mruberti | Oct 14, 2021 | AAEA News, Awards, Design, Photography, Social Media, The ByLine, Uncategorized
I remember a couple of years ago having a discussion with a fellow member about my slow, inevitable slide to the “dark side.” I think I was a little bummed-just being honest here-about my “member status” changing within the organization after...
by mruberti | Oct 14, 2021 | AAEA News, Awards, News, Photography, The ByLine
It’s hard to tell who’s the G.O.A.T. in this pack! All kidding aside, the true winner is AAEA Member Allison Jenkins. Jenkins won second place for the image in the “Portrait / Personality” Photography category during the 2021 AAEA Communication...