By James Evans, University of Illinois
“Thanks to more than 40 AAEA agricultural journalists who shared their views and ideas about covering farm-life safety.”
That message of appreciation came recently from Scott Heiberger, communications manager at the National Farm Medicine Center, and Jim Evans, emeritus faculty member at the University of Illinois. They conducted the online survey among AAEA journalist members and report that results have been published as a research article in the December 2017 issue of the peer-reviewed Journal of Extension.
The study focused on needs and opportunities for Extension Services to serve agricultural media more fully in addressing new safety risks in agriculture, one of the nation’s most hazardous industries. Findings emphasized major broadening of channels that agricultural media now use. A companion literature review examined case studies and other research featuring ways in which Extension professionals collaborate with agricultural media for advancing farm-life safety.
You can read the published article here.