By: Kenna Rathai, AAEA 100 Committee Co-Chairperson
Soooo much changes every month, every minute it seems, in the social media landscape. Below are a few trends — some important to know, some are just plain fun — that caught my eye. So go ahead, impress your kids and coworkers!
New emojis roll out with IOS 14.5 update
Twitter rolls out larger image display in timeline
(Finally – no more cropping! 1080×1080 rules all.)
Queue all social media managers rejoicing about not having to resize their images to fit Twitter’s image sizing anymore.
Need to Hire a Millennial or Gen-Zer? Take to TikTok.
Or anyone, really…TikTok isn’t just where the “young cool kids” hang out. The vast majority of U.S. TikTok users are younger than 30, but 20% of 30-49YOs and 14% of 50-64YOs use it too. That’s a big pool of job candidates.
This platform is a separate web page accessible via the TikTok app where brands can post jobs, primarily entry-level listings and users can post a TikTok video resume.
The idea is for users to give an elevator pitch or work experience summary via the video in a unique way.
LinkedIn is tapping into the audio social trend
Thanks to Clubhouse, audio-based social interaction is on the rise and now LinkedIn is jumping on the bandwagon. More from LinkedIn: “We’re seeing nearly 50% growth in conversations on LinkedIn reflected in video shares, stories and posts on the platform. We’re doing some early tests to create a unique audio experience connected to your professional identity.”
Kenna Rathai is the vice president of public relations at broadhead marketing and advertising agency in Minneapolis, Minnesota.