By: Kenna Rathai, AAEA 100 Committee Co-Chairperson
Soooo much changes every month, every minute it seems, in the social media landscape. Below are a few trends — some important to know, some are just plain fun — that caught my eye. So go ahead, impress your kids and coworkers!
New emojis roll out with IOS 14.5 update
Check out the newest emojis such as heart on fire, face in clouds and a vaccine-friendly redesign of the syringe.
Twitter rolls out larger image display in timeline
(Finally – no more cropping! 1080×1080 rules all.)
Twitter has now expanded their images to show a full-sized preview instead of cropping the image.
Queue all social media managers rejoicing about not having to resize their images to fit Twitter’s image sizing anymore.
Need to Hire a Millennial or Gen-Zer? Take to TikTok.
Or anyone, really…TikTok isn’t just where the “young cool kids” hang out. The vast majority of U.S. TikTok users are younger than 30, but 20% of 30-49YOs and 14% of 50-64YOs use it too. That’s a big pool of job candidates.
TikTok is testing a tool to help people find jobs on TikTok.
This platform is a separate web page accessible via the TikTok app where brands can post jobs, primarily entry-level listings and users can post a TikTok video resume.
The idea is for users to give an elevator pitch or work experience summary via the video in a unique way.
LinkedIn is tapping into the audio social trend
Thanks to Clubhouse, audio-based social interaction is on the rise and now LinkedIn is jumping on the bandwagon. More from LinkedIn: “We’re seeing nearly 50% growth in conversations on LinkedIn reflected in video shares, stories and posts on the platform. We’re doing some early tests to create a unique audio experience connected to your professional identity.”
Kenna Rathai is the vice president of public relations at broadhead marketing and advertising agency in Minneapolis, Minnesota.