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This past summer at Ag Media Summit, “Farm Like Pharaoh,” took home the prestigious award of “Story of the Year” in the AAEA communications contest. This month on the Ag Comm Network Podcast, I had the opportunity to talk with the co-authors, Bryce Knorr and Mike Wilson of Farm Futures. They share the story behind the story.
“Farm Like Pharaoh” is a story that gives farmers help in the long-term planning of a boom-and-bust industry. Bryce Knorr and Mike Wilson discuss how this story evolved into what it is today and how it fits into the editorial mission at Farm Futures. They share what makes this story strong and how structure is key. They offer advice on how to co-author and write with a team while also writing with your own strengths. We talk about the art of storytelling itself and Mike and Bryce share what makes a good story and their advice is gold!
Towards the end of the episode, Mike and Bryce have a very strong call to action for ag and science communicators. I can’t share any spoilers here, but they hit the nail on the head!
Thanks to Mike and Bryce for coming on the podcast and sharing their own story. You can follow their work through the Farm Futures website, Facebook, and Twitter. Grab a notebook and a pen and tune in!