Partnering for a Cause: Wyffels Hybrids

What does a”cause marketing program” look like for an agriculture-based company? Jill Carlson, Communications Manager at Wyffels Hybrids, shares behind-the-scenes into their initiative “Serving Those Who Serve.” She explains the collaboration between Wyffels Hybrids, a for-profit business, and Farm Rescue, a nonprofit organization, and how they share common benefits of the program. Jill also describes how their team found a suitable non-profit partner for this initiative and how the”Serving Those Who Serve” program fits into their overall marketing campaigns

Kelsey Litchfield is the chief communicator at Colleen Callahan Consultancy with the mission to “communicate, collaborate, and connect.” She works with businesses in agriculture and Rural America to strengthen their skills to become more effective communicators, presenters, and leaders. She also recently launched C3 Studios – a full-service audio and podcast production studio.

Kelsey received her bachelor’s degree in agricultural communications and broadcast journalism from the University of Illinois Urbana-Champaign. She is an active member of ACN-The Ag Communicators Network and the National Association of Farm Broadcasting. Kelsey was awarded the AAEA Dr. Jim Evans Scholarship and the NAFB Orion Samuelson Scholarship respectively. She is also a 4-H and FFA alumna and proudly earned her American Degree.