Part 4 of Let’s Talk Gear: Stacy Mayo-Martinez, Martinez Media & Marketing Group
It’s no secret podcasts have soared in popularity. According to BuzzSprout, over one-third (104 million) of Americans listen to podcasts regularly. We have seen the research that farmers and ranchers are listening too. Spotify claims to have 4.7 million podcasts on its platform. So with a saturated market – how does a podcast stand out from the rest?
In today’s episode, Stacy Mayo-Martinez breaks down the podcasting side of media. She shares what gear she’s working with, how to market a podcast, and why there are less rules when it comes to podcasting.
Also in this episode, Kelsey and Stacy discuss…
• The differences between USB and XLR microphones• Recording a podcast in-person vs. virtually
• Is audio quality that important??
• Knowing your audience
• Why she hired a coach
…and much more!
Equipment & Accessories Mentioned In This Video
• RODE audio systems – RODECaster Pro, RODE microphones• Blue Microphones
• The Podtrak P4
• StreamYard
• Riverside
• Final Cut
• Adobe Audition
• Adobe Premiere
• Garage Band
• Descript
Miss Part 1, 2, or 3 ? Catch up below!
Part 1 in the “Above the Fold” Podcast Series
By Host Kelsey Litchfield with Special Guest ACN 2002 Past President Willie Vogt
In today’s world, we have the highest quality technology and gear at our fingertips. There’s always something new and shiny to try out- but there are also devices you’ll never part with, like a trusty, old camera.
In this new mini-series on Above the Fold, Host Kelsey Litchfield asks journalists, photographers, videographers, and podcasters what gear they use to create content-and why it’s not always about the equipment-but how the person behind the camera or microphone is just as important than the gear itself.
In Part 1 of “Let’s Talk Gear” Willie Vogt, Editorial Director at Farm Progress, discusses the video and audio gear he uses out in the field. He shares tips on how to efficiently gather video and why content matters first-followed by quality video and audio.
In this episode, Kelsey and Willie talk through…
- Use of iPhones in comparison to video cameras
- How to determine what camera to use in different situations
- Appropriate technology being properly applied
- Live video vs. non-live video
- Why high-quality audio matters in video, and
- What’s in his gear bag
Equipment Mentioned In This Video
- RODE Wireless Microphones
- Electro-Voice Interview Handheld Microphone
- Canon XA10
- DJI Handhelds
- Go-Pro
- Adobe Premiere Pro
- LinkedIn Learning
- YouTube tutorials
- Manfrotto Tripods
- Vanguard Alta Tripod
- Coman DV1000 Tripod
- Think Tank Bags
- Zoom MP3 recorders
Part 2 in the “Above the Fold” Podcast Series
By Host Kelsey Litchfield with Special Guest Katie Knapp, The Ag Photographer
Katie Knapp, The Ag Photographer, started her photography career in the dark room at the University of Illinois. With a background in advertising and PR, she started her own photography business in 2016. On today’s episode, Katie shares what photo equipment is in her gear bag but also why the person behind the camera is what makes the photo.
Also in this episode, Kelsey and Katie discuss…
- Why she didn’t choose photojournalism as a master’s degree
- Know the rules to break them
- How certain shots require certain tools
- Why she shoots with two camera bodies
- The transition to mirrorless cameras is inevitable, but why Katie hasn’t switched yet…
- Reasons for renting equipment
…and much more!
Equipment Mentioned In This Video
- Harness Camera Straps
- BorrowLenses
- WestPhoto Rentals
- Nikon D750
- Nikon D850
- Also rented mirrorless Nikon Z6ii
- Tamron 24-70 2.8 Lens
- Tamron 70-200 2.8 Lens
- Cameras of the Year, 2021: The B&H Photography Podcast
- B&H Photo Podcast
- Lens Calibration
You have all your gear packed up and ready to go. But are YOU personally prepared? Recently, I (Kelsey) went on a video shoot, and the fields were soft. Mud was all over my shoes…guess who forgot to bring her Muck Boots? I was so focused on the equipment that I didn’t focus on what I needed to be prepared personally, which affected my performance.
In today’s episode, Miranda Reiman shares practical tips on how to be prepared for your next interview and photo/video shoot. Of course, we talked about what’s in her gear bag, but also other useful tools you might need for an interview. From hair scrunchies to Diet Coke, we must plan and prepare ourselves for all the elements.
Also in this episode, Kelsey and Miranda discuss…
- Prioritizing your communication and marketing strategies
- Why listening is the best foundational skill
- Why you should push boundaries to get better
- Creating an equipment checklist
- How to approach your boss with a new idea
- What one item (or two…) would Miranda take with her to a desert island
…and much more!
Equipment & Accessories Mentioned In This Video
- Think Tank Bags
- Kelly Moore Bag
- Nikon Z6
- Lavalier Microphones
- Adobe Audition
- Rev Software (Transcribe Speech to Text)
Kelsey Litchfield is chief communicator at Colleen Callahan Consultancy with the mission to “communicate, collaborate, and connect.” She works with businesses in agriculture and Rural America to strengthen their skills to become more effective communicators, presenters, and leaders. She also recently launched C3 Studios – a full-service audio and podcast production studio.
Kelsey received her bachelor’s degree in agricultural communications and broadcast journalism from the University of Illinois Urbana-Champaign. She is an active member of ACN-The Ag Communicators Network and the National Association of Farm Broadcasting. Kelsey was awarded the AAEA Dr. Jim Evans Scholarship and the NAFB Orion Samuelson Scholarship respectively. She is also a 4-H and FFA alumna and proudly earned her American Degree.