By JoAnn Alumbaugh, Farm Journal
If you attended the Regional AAEA/LPC meeting in Ames, Iowa recently, you would have previewed one of the excellent speakers slated to speak at the Ag Media Summit this summer.
Vicki Krueger has worked with The Poynter Institute for more than 20 years in roles from editor to director of interactive learning and her current position as marketing communications manager. She is the author of Cleaning Your Copy: Grammar, Style and More – a self-directed e-learning course that consistently is ranked as one of the most popular courses at Poynter News University. She’s also the author of Poynter’s Coffee Break Course, a regular feature at Poynter.org.
Krueger writes articles, content marketing, email, social posts, blogs and more—rarely with an editor to review. And is very grateful she doesn’t make more mistakes.
With editors’ full scheduled, sometimes we’re not as careful as we should be about word usage, spelling and writing “rules” as we should be, and Spellcheck is not your friend. During the session, Krueger provided useful techniques for self-editing and her presentation was very well received.
Darcy Dougherty Maulsby, a freelancer from Iowa, posted this on Facebook after hearing Krueger’s talk: “Why do writing style, grammar, spelling and punctuation matter, even if you’re not a professional writer? Your credibility is at stake. Great advice at the LPC/AAEA Midwest Regional Workshop in Ames.”
This summer, Krueger will give two presentations. One will be similar to what was presented in Ames, and the other is on how to successfully manage search engine optimization (SEO) and keywords.
Remember, as a member of AAEA, you can receive a significant discount (classes are only $60) on many of the valuable classes offered by the Poynter Institute. Visit the AAEA website for more information.
You won’t want to miss Krueger’s interesting, educational sessions at AMS, scheduled for Monday afternoon, July 24. I’ll hope to see you there!