By Karen Bernick, AAEA Freelancer
Are media events and tours a fantastic tool for agricultural companies and organizations, or a waste of time and resources? What are some of the most effective strategies for using events?
Listen to what three highly experienced journalists have to say about the effectiveness, expectations and ethics surrounding sponsored media events.
What are today’s most enticing formats and effective methods for these events? How do ethical and logistical considerations impact an editorial person’s decision to attend an event? Is a one-on-one meeting with your company spokesman the best way to reach editors and reporters? Or, does something deserve a bigger event or field day? When are webinars, live feeds, virtual tours, podcasts, etc., better ideas? A wide range of formats and options will be discussed.
Be sure to attend this AMS Block 2 Session at 10:15 on Monday to learn what editors think about the effectiveness of media tours, field days and other company-sponsored press events. The session will be led by Cassie Yontz, a senior account executive with Charleston|Orwig, and the following panelists:
- Betsy Freese, executive editor, Meredith Agrimedia
- Jim Patrico, senior editor, DTN/The Progressive Farmer
- Sarah Muirhead, editor, Feedstuffs and manager, Penton Ag / Informa Livestock Group
Panelists will be asked a wide variety of questions such as:
- Describe the most memorable tour you’ve participated in and why?
- How often are you approached to participate in a sponsored event or tour?
- What are the tipping points for whether or not you’ll commit and what would not gather your interest?
- Who pays for travel and other expenses involved in attending a live event?
- What newer technologies, such as webinars, conference calls, offsite streams, serve as valuable alternatives to live events?
Whether you are planning or attending media events, this session will offer you advice about how to make the most of these opportunities.