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Engaging Members Effectively on Social Media

Engaging Members Effectively on Social Media

by mruberti | Feb 10, 2022 | News, PR/Marketing, Professional Development, Social Media, The ByLine, Writing

By Claire Weinzierl, ACN Member One of the best uses of social media for associations is to connect and engage with its membership. In order to effectively engage, there are several considerations good communicators need to keep in mind beyond simply knowing how each...
Allison Jenkins: Pride and Joy

Allison Jenkins: Pride and Joy

by mruberti | Nov 11, 2021 | Ag Media Summit, Awards, Events, Photography, Professional Development, The ByLine, Writing

The stories behind two AAEA award winning photos By Allison Jenkins, AAEA Member As soon Ross and Lorena Blount opened the door to their modest bungalow-style brick home on Central Avenue in Allerton, Iowa, I knew this photo shoot was going to be special. The college...
Insights From an Intern

Insights From an Intern

by mruberti | Sep 8, 2021 | Member Resources, PR/Marketing, Professional Development, Student News, The ByLine, What I Learned, Writing

By Baylee Hogan, AAEA 2021 Summer Intern at broadhead Marketing Agency During my time at broadhead, I worked on projects for their clients which allowed me to learn more than I would in a classroom. I learned how to properly write articles, deliver pitches to...
August Podcast: The Art Behind Creating Award Winning Articles***

August Podcast: The Art Behind Creating Award Winning Articles***

by mruberti | Aug 19, 2021 | Awards, News, Past President's Thoughts, Podcast, Professional Development, The ByLine, What I Learned, Writing

By AAEA Podcast Host Katie Navarra, with Special Guest AAEA 2020-21 Past President Gil Gullickson, AAEA’s 2021 “Writer of the Year” award winner. ***Previously recorded in August 2020 Gil Gullickson has mastered the art of crafting award-winning...

Nine Tips for Creating a Successful Freelancing Career

by mruberti | Jun 2, 2021 | AAEA News, Freelance, Member Resources, News, Professional Development, The ByLine, What I Learned, Writing

By Cathy Merlo, AAEA Member, Freelance Writer Cathy Merlo says taking daily walks, traveling and being an active member of AAEA-The Ag Communicators Network inspires her to find new topics to write about on a daily, weekly, and monthly basis.  A freelancer since...

Ag Policy Out of the Mouths of Farmers

by mruberti | May 12, 2021 | Ag Policy, News, Professional Development, The ByLine, What I Learned, Writing

Using farmer members and influencers as policy storytellers through Voice for Soy By: Rachel Peabody, AAEA Association Communications SIG Co-Chairperson If you talk to any farmer and ask them about things that keep them up at night, ag policy is probably on that list....
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