by AgCommNetwork | Jul 11, 2024 | The ByLine, What I Learned, Writing
By Pam Caraway, ACN Board Member A dear friend frequently sends emails that start with an incredulous response to poorly written press releases. Once it was a 56-word lede (true story). More often it’s a release so infected with acronyms and corporate double-speak...
by Ashlyn Rochester | Jul 11, 2024 | AAEA News, The ByLine, What I Learned, Writing
By Courtney Leeper Girgis, Future Ag Communicators Committee Chair This year, the Future Ag Communicators Committee, with the support of the Professional Improvement Foundation, launched a new opportunity to interact with agricultural communications students: a...
by AgCommNetwork | Jun 13, 2024 | Ag Policy, News, The ByLine, What I Learned, Writing
By Brooks Lamb, American Farmland Trust Imagine that you live on a 200-acre farm. It’s a productive place, filled with open fields and healthy forests. Perhaps there’s a creek that meanders along the eastern boundary. Maybe your cattle graze the back pastures while...
by AgCommNetwork | May 9, 2024 | Ag Media Summit, What I Learned, Writing
By Martha Mintz, ACN President How many stories have you written about practices that restore, regenerate, rebuild, or reinvigorate? More than a few, I’d bet. I just finished one, and you’re reading yet another. This one isn’t about tending the usual flora and fauna,...
by AgCommNetwork | May 9, 2024 | Member Resources, The ByLine, Writing
By Wyatt Bechtel, ACN Board Member In communications, artificial intelligence (AI) is making a significant impact on the way people work. AI-generated images have sparked criticism on social media, and traditional media outlets like Sports Illustrated are coming under...
by AgCommNetwork | Mar 8, 2024 | The ByLine, What I Learned, Writing
By Bill Spiegel, Byline Editor Prior to the pandemic, my family moved to a different home beside a golf course. Almost every night, I took a walk on one of the holes, picking up errant golf balls on my way. Before long, I had amassed a nice little collection and began...