by AgCommNetwork | Sep 12, 2024 | Events, The ByLine, Travel, What I Learned
By Courtney Leeper Girgis, ROOTED Communications On my first day in Switzerland, I found myself on a bus traveling a narrow mountain road with turns that grew sharper the further up we went. We were fine as long as we did not look down or meet a car on the path. Of...
by Ashlyn Rochester | Jul 11, 2024 | Ag Media Summit, Events, The ByLine, Travel, What I Learned
By Bill Spiegel, Byline Editor When you head for Kansas City next month, you have a unique chance to enjoy agriculture in Kansas–my state. The AMS Program Committee has prepared a schedule that touches on many highlights of Kansas agriculture: beef, bread, booze and...
by AgCommNetwork | Jul 11, 2024 | The ByLine, What I Learned, Writing
By Pam Caraway, ACN Board Member A dear friend frequently sends emails that start with an incredulous response to poorly written press releases. Once it was a 56-word lede (true story). More often it’s a release so infected with acronyms and corporate double-speak...
by Ashlyn Rochester | Jul 11, 2024 | AAEA News, The ByLine, What I Learned, Writing
By Courtney Leeper Girgis, Future Ag Communicators Committee Chair This year, the Future Ag Communicators Committee, with the support of the Professional Improvement Foundation, launched a new opportunity to interact with agricultural communications students: a...
by AgCommNetwork | Jun 13, 2024 | Ag Policy, News, The ByLine, What I Learned, Writing
By Brooks Lamb, American Farmland Trust Imagine that you live on a 200-acre farm. It’s a productive place, filled with open fields and healthy forests. Perhaps there’s a creek that meanders along the eastern boundary. Maybe your cattle graze the back pastures while...
by AgCommNetwork | May 9, 2024 | Ag Media Summit, What I Learned, Writing
By Martha Mintz, ACN President How many stories have you written about practices that restore, regenerate, rebuild, or reinvigorate? More than a few, I’d bet. I just finished one, and you’re reading yet another. This one isn’t about tending the usual flora and fauna,...
