By Barb Baylor Anderson, Anderson & Associates
Are you looking for fresh ways to help your agriculture and food company clients set themselves apart? Corporate Social Responsibility (CSR) is a company’s ability to impact its triple bottom line (people, planet and profit). It increasingly is a focus of rapidly growing importance for agriculture and food. Once considered only a reputation risk-management safeguard, CSR is becoming more mainstream as consumers, investors and employees expect companies to proactively shape a better world.
An increased CSR movement among food companies may be attributed to consumer belief that companies can be more influential and effective in addressing social and environmental change than others. At the same time, food companies recognize good corporate citizenship is also good for business, helping to differentiate their brands beyond features and benefits.
Strategic communications firm MorganMyers, with a client base across the farm-to-table spectrum, will use its experience in CSR and food communications to moderate a panel discussion among experts in the farm-to-table value chain. The discussion will be moderated by Nick Anderson, MorganMyers, and will feature Jenny Fouracre, Domino’s director of public relations; Stephanie Meyers, Merck Animal Health senior marketing specialist; and Greg Wandrey, Iowa ag program director for The Nature Conservancy.
These experts from the food, agriculture and environmental NGO spaces will give their takes on what it means to be socially responsible in the food supply chain. They will discuss the challenges and opportunities associated with being a leader in CSR for the food industry. And you will learn how each of these important sectors interact with each other, what drives their decisions and what the future holds for the industry.
Learn why CSR is growing, and how it can influence your clients and business. Catch this session at 10:15 a.m. Tuesday morning.