By Bill Spiegel, Byline Editor
At the October 28 ACN Board Meeting in Wisconsin, the Byline committee gave its quarterly report to the Board of Directors. In the last year, the Byline email has changed from the second Friday of the month to the second Tuesday of the month, in hopes of reaching greater “open” rates than we’ve had in the past.
In the last few years, the Byline has sent as many as 1,365 emails per month…considerably more than ACN counts as members. Open rates tend to be between 30-40% (20-30% is considered ‘good’), certifying that The Byline is the “most widely read e-newsletter sent monthly to members of the ag communications industry.” It’s a narrow niche, but a win is a win.
The most widely read articles tend to be written by board members; each ACN board member submits an article once per year.
-Spiegel writes for JB Spiegel Inc.