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Pandemic? Direct Mail Works!

by Mary Kendall Dixon | Sep 1, 2020 | Member Resources, News, Professional Development, The ByLine, Writing

By Jim Osborn, Boelte-Hall This is a stressful time for businesses all around the world- big and small alike. The COVID-19 pandemic has taken over the globe and nothing seems normal. Most businesses are concerned about how to communicate effectively with their...

The Quiet Voice That Helped Shape the Ag Comm World

by Mary Kendall Dixon | Sep 1, 2020 | News, The ByLine

Even 25 years post-retirement, the man who spent four decades teaching agricultural communications continues to inspire and mold future Ag Commers. By Mike Wilson Jim Evans; Photo Credit: Katie Knapp We’re settling in to a cheery afternoon at Jim and Marlene Evans’...

Member Spotlight: Brent Adams

by Mary Kendall Dixon | Aug 19, 2020 | Member Resources, The ByLine

Where did you go to college? I went to Walter Cronkite School of Journalism and Mass Communications at Arizona State University and The Media School at Indiana University. What is your job title and how long have you worked there? I am the Director of Content for...

What Every Website Needs (And Usually Overlooks)

by Mary Kendall Dixon | Aug 19, 2020 | PR/Marketing, Professional Development, The ByLine

By Brittany Unterweger, Charleston | Orwig The hope of every website: “If you build it, they will come.” The painful reality for all too many: “If you don’t build it with search engine optimization (SEO) and usability in mind, they may not come—or stay very long if...

Madelyn Main Selected as the Recipient of the 2020 Dr. James Evans Scholarship.

by Mary Kendall Dixon | Aug 19, 2020 | Awards, News, Professional Development, The ByLine

By Laurie Bedord, Chair, Future Ag Communicators Committee Madelyn Main, Iowa State University John F. Kennedy once said, “We must do all that we can to give our children the best in education and social upbringing for while they are the youth of today, they shall be...
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