April Podcast: Reaching Your Target Audience

By Katie Navarra, AAEA Podcast Host

Journalists compete with hobbies, family, technology and other interests to grab their audiences’ attention, especially since we’re living in the “age of distraction.” In this episode, award winning Writer and Photographer Holly Spangler shares her strategies for creating content that resonates with her readers. She is an executive editor with Farm Progress, senior editor of Prairie Farmer and was named an AAEA “Master Writer” in 2005 and 2015. Holly was also past president of the Ag Communicators Network in 2014.

Links Mentioned in this Episode:

Interview Tips:

• Tips From AMS1
• Tips From AMS2

Favorite Stories:

• The “Voice of Agriculture” retires
• Why aren’t land values in the tank?
• Could climate change be good for Midwest agriculture?
• The combine in the living room
• Beware the rural outrage cycle

Podcasts:

• NPR Fresh Air with Terry Gross
• Skimm’d from the Couch