By Ag Media Summit
Jessica Best is a self-admitted numbers nerd. She’s worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Winnebago, Planet Fitness, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, At Home, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more.
Jessica also spreads the good word of great email marketing from the stage. She’s lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to Barcelona, and Vancouver to SXSW Interactive in Austin. She works at full-service agency, Barkley as VP of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.
In this overview of email marketing best practices in today’s world, Jessica will share the top things you should always and never do when creating your email marketing strategy. Not only will the session help you to avoid accidentally breaking the law, but it’s designed to teach you email marketing strategies that nurture your customer relationships and help drive more sales.