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AMS Program Session: Taking Social Media to the Next Level: 6 Steps to Success

by Mary Kendall Dixon | Jun 19, 2019 | Ag Media Summit, Professional Development, The ByLine

By Megan Hayes, VP of Filament

Social media is one of today’s most effective avenues for brands to create conversations and engage customers. Facebook remains the most cost-effective and targeted social media platform, but many pages are seeing organic reach decline.

Jeff Hoffelt, director and social media lead with Filament, will share six steps to connect with new audiences and make your content work harder by going beyond the traditional Facebook post. You’ll learn tangible takeaways and see real-world case studies for Instagram, LinkedIn, Twitter, YouTube and Pinterest – along with tips for Facebook advertising.

“Learn how to create moments of brand love – through education, inspiration, entertainment and celebration. When created and managed correctly, these moments of brand love turn into brand loyalty – and, ultimately, sales,” says Hoffelt.

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