April Podcast: Reaching Your Target Audience

April 22, 2021

April Podcast: Reaching Your Target Audience

April 22, 2021

By Katie Navarra, AAEA Podcast Host

Journalists compete with hobbies, family, technology and other interests to grab their audiences’ attention, especially since we’re living in the “age of distraction.” In this episode, award winning Writer and Photographer Holly Spangler shares her strategies for creating content that resonates with her readers. She is an executive editor with Farm Progress, senior editor of Prairie Farmer and was named an AAEA “Master Writer” in 2005 and 2015. Holly was also past president of the Ag Communicators Network in 2014.

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