Here’s a quick look at how many judges and how many points are allotted during the scoring of the AAEA Communications Awards.
Important Note: All entries in all awards contests are viewed by 2 judges.
Design
Total Points Possible: 50
Criteria: Design (30), Concept (10) and Message (10)
Digital & Social Media
Total Points Possible: 60
Criteria: Creativity/Quality/Clarity (60), Effective Use of Media (10), Success at Meeting Objectives (10). Appropriateness for Target Audience (10)
Marcomm
Total Points Possible: 50
Criteria: Creativity/quality/clarity(30) Success at meeting objectives (10), Appropriateness for target audience (10)
Writing
Total Points Possible: 40
Criteria: Clarity (10), Readability (10), Content (10), Use of Language (10)
Photography
Total Points Possible: 40
Criteria: Technique and Craftsmanship:(10), Creativity (10), Aesthetics (10), Storytelling qualities (10)
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