By Katie Navarra, AAEA Podcast Host Sponsored or custom content offers exciting opportunities to get creative through video, audio and web projects. As with print advertorials there has to be a clear line between editorial and sponsored content. In this episode, Justin Davey, the Editorial Content Director for the Meredith Agrimedia Custom Studio and Greg … Read More
Month: September 2020
AMS Program Highlight: Photography – Capturing Video and Photo at Same Shoot, Prepping Clients
By Ag Media Summit Paige Wallace Arnold to join the AMS Virtual Conference program. Paige specializes in capturing promotional photos and videos for farms, ranches and businesses across the country. It can be challenge as a one-person team to capture both photos and videos on a ranch shoot, but setting expectations and learning about your customer’s needs … Read More
My AAEA Internship Experience: Dylan Davidson
By Dylan Davidson, AAEA Marketing Intern My AAEA internship at U.S. Wheat Associates (USW) was an amazing experience and I am grateful to have had the opportunity to complete it in person during the COVID-19 pandemic. Everyone at USW and AAEA went out of their way to make sure that I felt safe in and … Read More
Thoughts from AAEA Past President: Karen McMahon
By Karen McMahon, 1999-2000 AAEA President I had the unique honor to serve as AAEA president during the turn of the century, October 1999 to October 2000. Looking back 20 years, it’s clear AAEA was in the midst of big changes then. Little did we know how it would turn out. My association with … Read More
Pandemic? Direct Mail Works!
By Jim Osborn, Boelte-Hall This is a stressful time for businesses all around the world- big and small alike. The COVID-19 pandemic has taken over the globe and nothing seems normal. Most businesses are concerned about how to communicate effectively with their audience. We’ve all heard people say, “digital is the way to go. Social, … Read More
The Quiet Voice That Helped Shape the Ag Comm World
Even 25 years post-retirement, the man who spent four decades teaching agricultural communications continues to inspire and mold future Ag Commers. By Mike Wilson We’re settling in to a cheery afternoon at Jim and Marlene Evans’ cozy prairie home outside Philo, Ill., lovingly described as the ‘Center of the universe’ if you believe the village … Read More