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September Podcast: The Ethics of Branded Content

by Mary Kendall Dixon | Sep 16, 2020 | Podcast, PR/Marketing, Professional Development, The ByLine

By Katie Navarra, AAEA Podcast Host Sponsored or custom content offers exciting opportunities to get creative through video, audio and web projects. As with print advertorials there has to be a clear line between editorial and sponsored content. In this episode,...

AMS Program Highlight: Photography – Capturing Video and Photo at Same Shoot, Prepping Clients

by Mary Kendall Dixon | Sep 10, 2020 | Ag Media Summit, The ByLine

By Ag Media Summit Paige Wallace Arnold to join the AMS Virtual Conference program. Paige specializes in capturing promotional photos and videos for farms, ranches and businesses across the country. It can be challenge as a one-person team to capture both...

My AAEA Internship Experience: Dylan Davidson

by Mary Kendall Dixon | Sep 10, 2020 | Member Resources, Professional Development, The ByLine, What I Learned

By Dylan Davidson, AAEA Marketing Intern My AAEA internship at U.S. Wheat Associates (USW) was an amazing experience and I am grateful to have had the opportunity to complete it in person during the COVID-19 pandemic. Everyone at USW and AAEA went out of their way to...

Thoughts from AAEA Past President: Karen McMahon

by Mary Kendall Dixon | Sep 10, 2020 | Member Resources, The ByLine

By Karen McMahon, 1999-2000 AAEA President I had the unique honor to serve as AAEA president during the turn of the century, October 1999 to October 2000. Looking back 20 years, it’s clear AAEA was in the midst of big changes then. Little did we know how it would turn...

Pandemic? Direct Mail Works!

by Mary Kendall Dixon | Sep 1, 2020 | Member Resources, News, Professional Development, The ByLine, Writing

By Jim Osborn, Boelte-Hall This is a stressful time for businesses all around the world- big and small alike. The COVID-19 pandemic has taken over the globe and nothing seems normal. Most businesses are concerned about how to communicate effectively with their...
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