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How to Select that Winning Entry
It’s that time of year again-- time to begin thinking about which articles and photos you want to submit to compete in AAEA’s annual Communications Awards Program. We want to hear your name called up on stage. Don’t you?


 

Ag Sustainability in 2021 and Beyond

Ag Sustainability
Led by BASF Sustainability Strategy Manager Chip Shilling, this webinar explores the evolution of sustainability practices in modern agriculture, public outlook, and where science is leading us into 2022.

Cost: Member - Free, Non-Members- $45

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Member Communications and Events - Pandemic Style!

Join the Association Communications SIG for a roundtable discussion with Jenny Ring from Illinois Pork, Tom Brand from NAFB and Jennifer Fawkes from the International Agri-Center, on pandemic communications and the association communicator’s many “make it work” moments since 2020.

Cost: Member - Free, Non-Members- $45

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Hallway Conversations: Editorial

Join us for the new, members-only webinar series, Hallway Conversations, where we'll cultivate those “hallway conversations” we missed at Ag Media Summit and other live events, during informal Zoom meetings. The inaugural meeting will focus on editorial topics and will be hosted by Editorial SIG Chairs, Betsy Freese and Shauna Hermel on Thursday, March 11, at 4 PM Central. Topics that will be discussed include: the return to in-person interviews, how to manage creative assets, and the key to crafting stories from webinars.

Cost: Member - Free, Non-Members- $45

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Farmer of the Future

How will our communications be impacted by the farmers of the future?

The future of communications is changing and so are farmers. Brett Sciotto of Aimpoint Research will share key insights from Aimpoint’s signature Farmer of the Future research, which indicates that farmers of the future will quite simply defy conventional wisdom and conventional business models. Brett will dive into the key characteristics of farmers and explore how these characteristics will impact their communications preferences.

Length: 1 hour

Cost: Member - Free, Non-Members - $45

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Copyright Made Clear

There may not be a more valuable asset in today's market than copyright. But few creators, and even fewer clients, understand copyright, what it is, or how to use it. In this webinar, intellectual property attorney Thomas Maddrey will help demystify copyright, and show how understanding what you own and how you protect it can make all the difference.

Thomas Maddrey is the founder and managing member of Maddrey PLLC, a boutique intellectual property law firm that specializes in copyright law and art law. He also serves as General Counsel to the American Society of Media Photographers, the oldest and largest commercial photography trade association in the United States.

Length: 1 hour

Cost: Members - Free, Non-Members - $45

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Hallway Conversations: Photography

Another in our series of "Hallway Conversations" virtual roundtable sessions that we started in March, this webinar will focus on photography. It will be an opportunity to chat about trends, gear, challenges, etc with fellow photographers. You could even bring an image you'd like to discuss with the group. This will be hosted by Photography SIG Chair, Katie Knapp.

Length: 1 hour

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Leading With Focus: Collaboration and Productivity Without a Billion Videoconferences

Overnight the traditional workplace culture shifted when the pandemic forced our country's workforces into work-from-home models. Neverending videoconferences haven't helped you and your colleagues be more efficient... they're just wasting your time.

Join Your Nerdy Best Friend, aka Beth Z, for proven techniques for focus and productivity, along with the tools to lead your team to be more efficient and effective.

Length: 1 hour

Cost: Member - Free, Non-Members- $45

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Politics and Agriculture: Getting the Story

What’s it take to get presidential campaigns to pay attention to agriculture publications, when just 1.8% of the population is actually farming? Farm Progress editors Jacqui Fatka and Holly Spangler found out this fall, as they cracked the campaign juggernaut and secured answers to 10 pressing questions on agriculture. They’ll share their process for developing questions and strategies for getting candidates to answer. Plus, how they presented the nearly-6,000 word piece online and how farmers have responded to it.

Length: 1 hour

Cost: Member - Free, Non-Members - $45

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In the Field During COVID-19

Join us for a webinar featuring a panel of members discussing how they've conducted interviews, photography, and covered stories for ag publishers during this coronavirus pandemic. Panelists include: Jamie Cole, Red Barn Media Group Mark Moore, Moore Communications Matt Wilde, DTN Progressive Farmer Moderator: Julie Deering, Highquest Group.

Length: 1 hour

Cost: Member - Free, Non-Members - $45

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Hosting Virtual Meetings

Join us as we hear from Paul Burke, Senior Director, U.S. Soy Marketing in the U.S. Soybean Export Council, discuss virtual meetings. During the webinar, Paul will discuss webinars, webcasts and virtual conferences and trade shows that the U.S. Soybean Export Council has organized since April. He will provide the ins and outs of hosting these virtual events, evaluation results and the pros and cons of each event.

Length: 40 minutes

Cost: Members - Free, Non-Members - $45

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Making Simple Google Maps

The webinar features Austin Keating with Farm Progress, who will walk through creating two simple Google maps using two different types of data!

In this webinar, you will learn:

  1. How to create a map using ag census data.
  2. How to create a map using precipitation data.
  3. How Google maps can help tell a story.

Length: 1 hour

Cost: Members - Free, Non-Members - $45

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Crisis Communications

Join us as we hear from Wendy Brannen, American Soybean Association Communications Director, discuss how to the ASA handled the announcement of Chinese tariffs against U.S. soybeans and how they have continued to handle their media relations efforts on these tariffs today.

Length: 30 minutes

Cost: Members- Free, Non-Members-$45

 

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Ag Journalism in the Era of COVID-19

Join us for a webinar featuring a panel of members to discuss operations for ag publishers in light of this coronavirus pandemic.

During this panel, we’ll discuss how journalism is marching on through interviews and photography and safe practices, and also get some tips on internal operations, daily work methods and more.  Bring your questions for discussion time!

Length: 1 hour

Cost: Members - Free, Non-Members - $45

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Covering Climate Change

The January 2020 webinar, will feature Gil Gullickson, executive editor of crops technology at Successful Farming, and Chris Clayton, ag policy editor at DTN/The Progressive Farmer. Both have written about climate change, and the topic of climate denialism itself, and have been quoted by national media outlets on the subject.

Length: 1 hour

Cost: Members - Free, Non-Members - $45

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Ag Photography: Tips and Techniques

Join in on this informative 55 minute webinar detailing the tips and techniques from photographer Martha Mintz. Martha was awarded the 2019 AAEA Photographer of the Year award for her skills and vision in her craft.

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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Covering Ag Natural Disasters

Join the Editors Special Interest Group and panelists Bill Spiegel, Successful Farming crops editor, and Brad Haire, Southeast Farm Press editor, as they discuss their experiences covering natural disasters like the Starbuck fire on the Southern Plains and Hurricane Michael and Hurricane Florence in the southeast.

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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Marketing Yourself as a Freelancer

One of the biggest struggles of being a freelancer is marketing yourself to people in need of your services. In this industry it's just as important to market yourself, as well as, creating outstanding content. The Freelancers SIG hosted this webinar to help you discover ways to grow your online portfolio. Join us as experienced professionals, Marilyn Cummins (Cummins Consulting), and Jamie Johansen (Honey Creek Media), share marketing tips to help you grow your client list. You're going to leave this webinar feeling more confident and excited for the opportunities you've been missing.

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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Resumes and Getting Hired 101

Join the Young Professionals SIG for this webinar to walk through updating your resume, addressing what to include and what employers are looking for. The webinar features Tim Hammerich, host of the "Future of Agriculture" podcast and founder of AgGrad, an organization aimed at helping job seekers find careers in agriculture, and Gregg Hillyer, editor in chief at DTN/Progressive Farmer.

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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Impactful Social Media Campaigns

Are you struggling with impactful social media campaigns or wondering where to start with an effective campaign? If so, then this webinar highlighting the social media campaigns of the National Pork Board and the National Peanut Board is for you. Learn how to utilize social media for association communications, how to develop a campaign from start to finish, how to use influencers in social media and more!

Length: 1 hour and 15 minutes

Cost: Members- Free, Non-Members-$45

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The Makings of a Great Photographer Part Two

2018's Photo of the Year Winner Todd Klassy shares his work with us. Todd has more than 14 years of photography experience. He was the first American in 12 years to win the prestigious IFAJ Star Prize for Photography in 2016 and then he did it again the following year, too. Todd shares about the work flow he uses when making photos and how he edits his photos after he captures a scene with his camera.

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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The Makings of a Great Photographer Part One

2018's Photographer of the Year, Rob Mattson, shares his work with us. He is the photographer and imaging specialist for Noble Research Institute in Ardmore, Oklahoma. Rob has more than 25 years of photography experience. Like most of us, Rob’s current assignments are mostly on-location and can vary greatly. He shares how he lights his shoots, his all time favorite photo and some great photography tips.

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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Planning and Setting Goals
For ag editors and communicators, there's never a time when you aren't busy. As harvest wraps up, and farmers and ranchers start planning and decision-making for the 2019 season, ag editors and communicators are doing the same. Whether it's setting professional goals, personal goals, or creating a budget for content for the upcoming year, putting a plan in place is the first step toward reaching those goals.

Length: 40 minutes

Cost: Members- Free, Non-Members-$45

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The Makings of a Great Writer
What does it take to create that "winning" story? How do great writers gain inspiration for story ideas? How is agricultural writing different from other parts of the industry? Hear from two of AAEA's decorated writers: Gil Gullickson, 2018 Story of the Year winner and Steve Werblow, 2018 Writer of the Year winner. Join moderator Jamie Cole to discuss these topics, and learn how Gil and Steve crafted their award winning stories!

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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How to Navigate Workplace Dynamics
Starting a new job, changing positions or just finding your place at work can be intimidating! Hear tips for journalists and communicators getting started in ag, including working with seasoned veterans in the field and people of various generations, asking the right questions in interviews, and maintaining credibility while learning the ropes.

How to Advocate for Yourself and Your Story Ideas
Have you ever wanted to write THAT story, but hit a roadblock because you couldn’t get the editor on board? Or have you wanted to attend a conference or event, but were told it wasn’t in the cards? We’re bringing together three experts to share their tips and insight on getting what you want.

how to nav workplace

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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Capture

Length: 30 minutes

Cost: Members- Free, Non-Members-$25

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Ag Writing Doesn't Always Follow the Rules
Writing in ag can certainly be a challenge--even more so when industry specific jargon and terms get involved. What's the best way to handle those instances when you need to follow AP, agency or publication style guidelines, but also need to use language that doesn't always follow the guidelines?

The Best of Time Management and Staying Organized
Ever feel like your calendar and to-do list are going to explode? Too much work, not enough time? Between personal and professional life – how do we balance it all? Hear from the experts of time management and how they stay organized each day, even with the most hectic of schedules.

ag writing

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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webinar time management

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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Working With Mainstream Media to Avoid a Potential Crisis
Take an inside look at handling a high-risk media inquiry from the Chicago Tribune. Last summer, the Chicago Tribune published a series of negative articles that focused on the Illinois hog production industry. The Maschhoffs was one of several companies approached to discuss a variety of topics, including animal care and the environment. 

How to Get Involved in AAEA
Wanting to get involved with AAEA, but not sure where to start? Learn what different committees are available, what each does and how you can get connected with those groups. Hear from AAEA veterans Mike Wilson, immediate past president; Julie Deering, current president; Christy Couch Lee, president-elect; and Amy Roady, membership chair.

media

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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Capture

Length: 1 hour

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Putting Social Media to Work
Any type of promotional plan today includes a social media component. But how can agricultural companies best utilize social media to promote themselves or their clients? AAEA Young Professionals and Syngenta are pleased to present a panel of seasoned social media professionals who will share with us best practices for social media in agriculture.

Length: 1 hour

Cost: Members- Free, Non-Members-$45

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Staying Credible in a "Fake News" World

Chris Clayton, DTN/The Progressive Farmer; Betsy Freese, Meredith AgriMedia; and Willie Vogt, Penton Agriculture, speak about "fake news" and how ag communicators can make sure their stories aren't "fake" and how to handle those who spread "fake ag news." Moderated by Jennifer M. Latzke, High Plains Journal. Originally conducted June 15, 2017.

Length: 1.5 hours

Cost: Members - Free, Non-Members - $45

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