AAEA Young Professionals Taskforce
Strategic Plan 2018
Purpose of the taskforce and committee:
- Committee for organizing all gatherings, webinars, meetings, and introductory liaison for young professionals who join AAEA.
Purpose of the young professionals group:
- New to the industry, recent college graduates, those under 35 – all who are interested in becoming more involved in AAEA and connecting with others.
- Professional Development
Designed to provide learning opportunities throughout the year and serve as a resource for young professionals. These opportunities will primarily be delivered by webinar. We will also look to have a face-to-face meeting in conjunction with a larger AAEA event – see Skills Boot Camp idea below.
- January/February 2018: Get to Know AAEA – Committee Structure and Roles, and How to Get Involved
- Advanced Social Media — Discover How PR Firms Use Social Media for Big Ag
- How PR firms use social media to promote big ag
- How PR firms use social media to promote smaller ag companies with limited budgets while managing expectations for results, and what ideas there are for maximizing those limited dollars.
- How are different brands using social media?
- How are magazines/publications using social media?
- How are freelancers using social media?
- How to Navigate Workplace Dynamics (working with older generations)
- Skills Boot Camp
- Day 1: Advanced Social Media (2 hours in the late afternoon/evening)
- Day 2: Morning photo adventure (1/2 day) and Best of Photoshop (1/2 day)
- The Intricacies of Working with Business Development and Sales
- The Science to Creating Hot Headlines
- The Art of Mingling
- Creating A Community
Create a Facebook group as a way to stay engaged and develop a sense of community. Goals of the group will be to:
- Share stories, ideas, and things of interest.
- Offer feedback on an article, project (help)
- Discuss issues of importance and concern
- Point out good resources (websites, books, orgs)
- Facebook Live: Could serve as a follow up from the webinars/learning opportunities to share what you’ve done with that (ie best headlines, videos, hot topics and issues to keep your eye on). Could also serve as a place for members to get feedback/critiques on photos from expert photographers or just from each other.
How to promote this page/community:
- Promoting on the AAEA website
- On the AAEA regular Facebook page
- Mentions during YPT webinars/events
We will potentially consider creating a LinkedIn group instead if the Facebook group is not garnering any interest or engagement. Some form of an online community is needed.
- Networking Opportunities / Partnership with Future Ag Communicators committee
- AAEA regional workshops, farm shows, NAFB (ACT’s winter meeting), NAMA, AMS (ACT’s summer meeting), etc.
- Host a “Young Professionals Mixer” or combine with “First Timers Reception” at the beginning of AMS to give a sense of community and connect people before things officially kick-off.
- Booth at AMS: students will work booth to discuss scholarship program, internship program, etc.
- Meet the finalists: scholarship finalists will be introduced at the “Young Professionals Reception / First Timers Reception” at AMS.
- Round robin speed dating: students will rotate around tables in a conference room with two professionals from the industry at each table. It will serve as a “speed-dating” event. Professionals will include various company representatives, agency/PR, editorial, etc.
- Simple ice-breakers: draw names out of a hat and match members with someone new.
- Serve as a liaison between professionals and students in clubs/organizations with agricultural communication interests at colleges around the Midwest or country
- Encourage recent grads join AAEA after college
- Help with transition between graduating students and professionals
- Ensure students have joined young professional Facebook group
- You Just Joined AAEA – Now What?
- Connecting new professionals to all of AAEA organization / membership follow-up
- Guidance on how to get younger members involved / stay connected in AAEA
Communication to new members
- After someone under 35 signs up to be a member, a month later a member of the YPC sends a follow-up email welcoming the member and provides some details about getting involved in AAEA.
- Young professionals group to provide new members with:
- Specific list of ways to get involved
- Join a committee
- Attend events
- Serve as a liaison to new members: connecting them with committee leaders
- If a committee is full, but a new member signs up and wants to join:
- Committee chair creates list for members interested for next year
- Find another committee that does need more assistance
- Specific list of ways to get involved
- Create monthly or bi-monthly email communication to young member list OR include spotlight once a month in the Byline:
- Create a calendar for when and what content to provide to Byline committee; assign committee member to do this.
- Emails will potentially discuss:
- Joining Facebook group
- Upcoming webinars and events
- Updates on which committees in AAEA need assistance
- Young pros spotlight – “meet the young pro” or “meet the seasoned expert”
- Q&A with members
- Ways highlighting how other young members are currently involved