By Barb Baylor Anderson, Anderson & Associates Are you looking for fresh ways to help your agriculture and food company clients set themselves apart? Corporate Social Responsibility (CSR) is a company’s ability to impact its triple bottom line (people, planet and profit). It increasingly is a focus of rapidly growing importance for agriculture and food. … Read More
PR/Marketing
Come to This AMS Session: Media Tours: What Works? What Falls Flat?
By Karen Bernick, AAEA Freelancer Are media events and tours a fantastic tool for agricultural companies and organizations, or a waste of time and resources? What are some of the most effective strategies for using events? Listen to what three highly experienced journalists have to say about the effectiveness, expectations and ethics surrounding sponsored media … Read More