By Katie Navarra, AAEA Podcast Host Sponsored or custom content offers exciting opportunities to get creative through video, audio and web projects. As with print advertorials there has to be a clear line between editorial and sponsored content. In this episode, Justin Davey, the Editorial Content Director for the Meredith Agrimedia Custom Studio and Greg … Read More
PR/Marketing
What Every Website Needs (And Usually Overlooks)
By Brittany Unterweger, Charleston | Orwig The hope of every website: “If you build it, they will come.” The painful reality for all too many: “If you don’t build it with search engine optimization (SEO) and usability in mind, they may not come—or stay very long if they do.” While neither is as sexy as … Read More
Get Social: Successfully Engaging Members On Social Media
By Marlee Moore, Multimedia Content Director, Alabama Farmers Federation Art + captions + sincerity = effective social media interactions I’m not a math person. But digging into social media graphics, memes and photography that successfully engage Alabama Farmers Federation members has led me to believe there are three constants on the left of our equation. … Read More
Podcast: The Times are Changin’ But Can’t We All Still Be Friends?
By Kelsey Litchfield CLICK HERE TO LISTEN ON ITUNES CLICK HERE TO LISTEN ON PODCASTS.COM AND NOW ALSO ON GOOGLE PLAY! Happy 2019 ag communicator friends! We are kicking off the podcast year sharing some great content. In this episode, we get to listen in to a conversation between two great friends. Holly Spangler and … Read More
Crisis Management and How to Be Prepared
By Jessie Bland, Georgia Peanut Commission & Southeastern Peanut Farmer Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” It’s safe to say, many organizations hope they are not hit with a crisis that can damage their reputation; however, the reality is, no one is … Read More
Webinar: Working with Mainstream Media to Avoid a Potential Crisis
Take an inside look at handling a high-risk media inquiry from the Chicago Tribune. Last summer, the Chicago Tribune published a series of negative articles that focused on the Illinois hog production industry. The Maschhoffs was one of several companies approached to discuss a variety of topics, including animal care and the environment. Josh Flint, … Read More
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