By Jessie Bland, Georgia Peanut Commission & Southeastern Peanut Farmer Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it.” It’s safe to say, many organizations hope they are not hit with a crisis that can damage their reputation; however, the reality is, no one is … Read More
PR/Marketing
Webinar: Working with Mainstream Media to Avoid a Potential Crisis
Take an inside look at handling a high-risk media inquiry from the Chicago Tribune. Last summer, the Chicago Tribune published a series of negative articles that focused on the Illinois hog production industry. The Maschhoffs was one of several companies approached to discuss a variety of topics, including animal care and the environment. Josh Flint, … Read More
Come to This AMS Session: Learn How CSR Innovation is Transforming the Farm-to-Table Value Chain
By Barb Baylor Anderson, Anderson & Associates Are you looking for fresh ways to help your agriculture and food company clients set themselves apart? Corporate Social Responsibility (CSR) is a company’s ability to impact its triple bottom line (people, planet and profit). It increasingly is a focus of rapidly growing importance for agriculture and food. … Read More
Come to This AMS Session: Media Tours: What Works? What Falls Flat?
By Karen Bernick, AAEA Freelancer Are media events and tours a fantastic tool for agricultural companies and organizations, or a waste of time and resources? What are some of the most effective strategies for using events? Listen to what three highly experienced journalists have to say about the effectiveness, expectations and ethics surrounding sponsored media … Read More