By Katie Navarra, AAEA Podcast Host Media businesses are having to adjust to a “new normal” amidst the coronavirus pandemic. In this episode, Progressive Farmer Editor in Chief, Gregg Hillyer, Chuck Zimmerman of ZimmComm New Media and Barb Anderson, a freelancer who owns Anderson & Associates, share how they have adapted their business models in … Read More
News
Successful Farming’s agriculture.com Celebrates 25th Anniversary
Today Meredith Corporation is celebrating the 25th anniversary of its first published website, Successful Farming’s Agriculture.com, which debuted on May 15, 1995. This early digital innovation led to securing the coveted URL and set Meredith on the path to becoming the Top 10 Digital Company it is today. At launch, Agriculture.com was ahead of its time … Read More
Agri Marketing’s Coverage of AAEA’s 100th Anniversary
By Gil Gullickson, 2019-2020 AAEA President, Successful Farming The June edition of Agri Marketing magazine is in the works, highlighting 100 years of AAEA’s commitment to ag communicators and their professional development. We’ve been working with the magazine to develop articles about AAEA’s storied history, our current programs, and a look at the future of … Read More
Hoping for Certain or Unchallenging Times: Spring BOD Meeting Update
By Gil Gullickson, 2019-2020 AAEA President A Twitter buddy of mine who farms in northeastern South Dakota had a good point the other day when he tweeted: Once the pandemic is behind us, will ads start referring to the present as these “certain” or “unchallenging” times? I wish we could. Then again, thinking of “certain” … Read More
Communications: The Association A-Team in Times of Crisis
By Rachel Peabody, Communications Manager, Illinois Soybean Association As COVID-19 has rocked the globe and continues to change life as we know, both personally and professionally, association communicators know all too well what comes with the territory. It looks a lot like carefully-crafted membership updates, talking points, and website resources created in short order, and … Read More
Meet a Member: Megan Vollstedt
Where did you go to college? Iowa State University What is your job title and how long have you worked there? Agronomy & Technology Editor. I’ve been at Successful Farming for just over a year. Why did you pursue a career in ag communications? I wanted to be a link in the chain and tell … Read More